
Mitsubishi Motors Middle East & Africa (MMMEA) is reinforcing its commitment to environmental sustainability and biodiversity conservation with the launch of its Mangrove Planting Initiative at the Jebel Ali Reserve Dubai in partnership with “Emirates Marine Environment Group (EMEG).” The event brought together executives from Mitsubishi Motors Corporation, MMMEA management, and representatives from Dubai local authorities to plant 2,000 mangrove trees.

This initiative reflects Mitsubishi Motors’ commitment to its long-term Sustainability Management as part of Promoting Environment Preservation initiatives and Promoting Social Contribution Activities in tandem with supporting UAE’s long-term environmental goals of planting 100 million mangroves by 2030. Mangrove restoration is widely recognized for the protection of marine ecosystems and mitigating the effects of climate change, as mangroves can absorb up to 10x times more CO2 carbon emissions per acre than tropical forests. The planting event not only contributes to the restoration of vital coastal ecosystems but also raises public awareness about the importance of mangrove conservation across the UAE.

Commenting on the occasion, Mr. Yutaka Yano, Division General Manager at Mitsubishi Motors Corporation, said: “We are proud to launch this important initiative and contribute to the UAE’s sustainability and environmental goals. Planting mangrove trees in Jebel Ali Reserve will help preserve local biodiversity, protect coastal areas from the erosion caused by waves, and contribute to the absorption of carbon gasses from the atmosphere.”

“Today’s initiative reinforces our commitment to corporate social responsibility, with a focus on the environment, as we progress alongside UAE society. Together, we can create a brighter, more eco-friendly future for generations to come,” Mr. Yano added.

Mitsubishi Motors has made a long-term commitment to supporting environmental sustainability in the UAE. The Japanese company plans to expand the mangrove planting program in the coming years and explore additional opportunities to further contribute to the nation’s carbon neutrality goals.
For years, Mitsubishi Motors has focused on producing eco-friendly products emphasizing sustainability and reducing environmental impact. By aligning with the UAE's long-term environmental goals, the company remains committed to supporting initiatives for a cleaner and greener future.