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Nissan of Arabian Automobiles: transforming customer experience through innovation

Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates, is using cutting-edge digital technologies to improve services, increase levels of customer interaction, and alter the customer journey for car owners.

To ensure exceptional customer service and happiness, Arabian Automobiles employed digital best practices to measure customer satisfaction across a variety of touchpoints. The company issued a survey that addressed the overall purchase or service journeys, the handover experience, the quality and efficiency of the service, and the transparency of information.

Arabian Automobiles continuously innovates based on customer feedback. One such innovation is Shop@Home, which lets customers shop, configure and compare their desired Nissan model against the full lineup and find out more about available offers, prices, financing, leasing and warranty options. It also grants them more flexibility in selecting the right maintenance service packages that best suit their needs.

Nissan Service, which was introduced earlier this year and adds an innovative integrated aftersales customer experience across online and offline channels, is intended to enhance the customer journey. With convenient digitalized options for customers, such as online booking, express service, and pick-up/drop-off services to speed up the process, Nissan Service covers various touchpoints during the customer journey, including transparent pricing models and the use of genuine Nissan parts.

For more information, visit your nearest Nissan of Arabian Automobiles showrooms in Dubai, Sharjah or the Northern Emirates, or


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