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Saleh Al Hamad Al Mana Co., Cultivates a Collaboration with Japan Pavilion at Expo 2023 Doha - Nurturing a Union of Tradition and Innovation

In an extraordinary collaboration, Saleh Al Hamad Al Mana Co., the exclusive agent of Nissan in Qatar, proudly partners with the Japanese pavilion in the international zone at Expo 2023 Doha, where the spirit of Japan's rich cultural heritage intertwines seamlessly with contemporary sustainability initiatives.


The Japanese pavilion, nestled in the heart of the international zone, serves as a living testament to the exquisite beauty of Japanese flora and the nation's unparalleled craftsmanship. Embracing sustainable and environmentally friendly agricultural innovations, the pavilion emerges as a beacon of eco-consciousness on the global stage.


This unique exhibition space, boasting both indoor and outdoor showcases, is a captivating blend of traditional and modern aesthetics, embodying a harmonious convergence of nature and design. What distinguishes the pavilion is its multifaceted approach, intricately weaving together horticultural displays with immersive audio and visual presentations.


Nissan's distinctive influence in mesmerizing setting is epitomized through a meticulously adorned Nissan Patrol Pickup, featuring Japanese flowers and symbolic plants arranged in captivating designs, creating a mobile Japanese Garden. This automotive masterpiece not only underscores Nissan's commitment to innovation but also pays a respectful homage to the artistic traditions of Japan.


Kiyohito Tamotsu, Japanese Landscape Producer, said: "Our collaboration with Saleh Al Hamad Al Mana Co. and Nissan for the Doha Expo 2023 embodies our vision of a 'green gift to the city.' Our innovative approach involves fractal shading, a nature-based design that provides calm sunshade and cools the air by up to 10°C, creating a serene environment. Recognizing the challenges of urban hardscapes, we propose a unique direction – mobility. Partnering with Nissan, we utilize the Nissan Patrol Pickup as a mobile green space, delivering nature to the city. This collaboration aligns seamlessly with our purpose of cultivating agriculture, enhancing green spaces, and promoting environmental awareness. We are thrilled to work with Nissan, a true representative of Japan, to create a mobile green experience for the Doha Expo, showcasing our commitment to sustainable solutions and our shared vision for a greener future."


Nassim Mourani, General Manager Automotive Group at Saleh Al Hamad Al Mana Company, said: "We are thrilled to endorse this captivating exploration of Japanese culture. As a prominent representative, Nissan takes pride in the Patrol Pickup renowned for its power, performance, capability to conquer diverse terrains, and it’s rugged good looks.  Through our collaboration, we bring forth the lively essence of Japan's rich heritage and exceptional craftsmanship onto the grand stage of Expo 2023 Doha, extending a warm invitation for visitors to engage in a culturally enriching experience."


Nissan's collaboration with the Japan Pavilion at Expo Doha 2023 underscores the company's commitment to fostering cultural exchange, innovation, and sustainability. As the automotive partner for this extraordinary showcase, Nissan contributes to a narrative that celebrates the convergence of tradition and cutting-edge technology, creating an unforgettable experience for Expo attendees. The pavilion provides an exclusive glimpse into Expo 2027, where Yokohama City is poised to host the World Horticultural Exposition at the Former Kamiseya Communication Station site.


Located at Al Bidda Park, Expo 2023 Doha, themed “Green Desert, Better Environment” will run until March 28, 2024.


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