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Steadfast in its mission to continuously spread awareness about the importance of bees in our ecosystem, Rolls-Royce Motor Cars Middle East & Africa, and Rolls-Royce Motor Cars Dubai, AGMC invited 21 curious minds from Nord Anglia School to visit the Rolls-Royce Apiary located in Dubai Creek Golf and Yacht Club.

An initiative that has sat close to the hearts of everyone in the Rolls-Royce family, the Dubai Apiary was ‘abuzz’ as students from a variety of different age groups immersed themselves in the magical world of these essential, remarkable, and highly vulnerable creatures by participating in different educational activities.

Witnessing first-hand how bees operate within a hive, after an introduction and Q&A session, students began the day by touring the Apiary, observing the different stages of the bees’ lifecycle. Always on the lookout for the benevolent ‘Emirati Queen’ bee, they learnt all about their illustrious lives, the importance of pollination and how each of the six hives was specifically built and designed to withstand Dubai’s climate. As the day went on, equipped with a wealth of knowledge, students were transformed into junior beekeepers and were put to work crafting a bee water bath in celebration of World Water Day (March 22nd), extracting golden nectar from the various honeycombs, as well as learning how to identify real honey from fake honey during a special tasting.

“We are highly committed to raising awareness of the real, present threat facing bees and I am delighted to see the future generation of change makers immersing themselves and learning all about the crucial role honeybees play in protecting our ecosystem. We are deeply proud of the exceptional work done over the last two years in educating the public on the role these pollinators play in our lives, and we look forward to more activations yet to come.”

César Habib, Regional Director Middle East & Africa, Rolls-Royce Motor Cars

“Led by our partners, the Beekeepers Foundation in Dubai, there was a truly educational ‘buzz’ around bees at the Rolls-Royce Motor Cars Apiary in Dubai, an initiative that we are incredibly proud of. I am delighted to say that the visit provided the students with the opportunity to witness the workings of a beehive, learn about the critical role they play in our ecosystem, and the need to protect them; a truly unique learning experience. It felt very rewarding sharing this experience with the students of NAS Dubai.”

Rami Joudi, Regional PR & Communications Manager, Rolls-Royce Motor Cars Middle East & North Africa


Like the original at the Home of Rolls-Royce, the Dubai Apiary comprises of six hives named ‘Phantom’, ‘Ghost’, ‘Wraith’, ‘Dawn’, ‘Cullinan’, and ‘Spirit of Ecstasy’. Made from cedar and painted white to withstand the city’s high temperatures and humidity levels, the Apiary is home to some 60,000 bees, and six ‘Emirati Queens’, generously provided by the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) and carefully tended by experts from The Beekeepers Foundation, UAE.

Since its launch, which coincided with the World Bee Day on 20th May 2021, Rolls-Royce Motor Cars Middle East & Africa and Rolls-Royce Motor Cars Dubai (AGMC) have been actively involved in helping to safeguard these remarkable creatures and educate the public about the importance of bees in our ecosystem.


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