The Ultimate Blend of Adventure, Safety, and Style! BAIC Qatar Unveils the All-New BJ40 PRO in a Grand Launch Event

Buckle up, Qatar! BAIC Qatar just made a bold statement in the SUV world with the grand launch of the BAIC BJ40 PRO. The energy at the Barwa Commercial District BAIC showroom was electric as car enthusiasts, influencers, media professionals, and high-profile guests came together for an unforgettable evening of rush and innovation.

With the ever-charismatic Khalifa Haroun as the MC, the event was a perfect mix of excitement, fun, and insightful discussions. The night belonged to the BJ40 PRO, an SUV that effortlessly blends upscale, safety, and rugged performance. Designed to take on both Doha’s sleek city streets and Qatar’s untamed desert landscapes, this vehicle is built for every kind of journey.

During the occasion, Mr. Nasser Al Rabban, CEO of Future Motors, took the stage and spoke passionately about BAIC’s vision in Qatar, “We’re not here just to sell cars—we’re here to redefine what driving means in Qatar. The BJ40 PRO is for everyone. Whether you’re an adventurer looking for thrills, a city driver who loves refined upscale, or a family that values comfort and security, this car is built with you in mind.

”Emphasizing the BJ40 PRO’s standout design and interior, Mr. Al Rabban stated: “Step inside, and you’ll see why we call it a upscale-meets-sport experience. Premium materials, a sleek cockpit, and cutting-edge technology all come together to create a space that’s as refined as it is exhilarating.

”Expressing his enthusiasm about the new launch, Mr. Zaher Al Hayji, General Manager of BAIC Qatar commented:” “The BJ40 PRO isn’t just another SUV—it’s a lifestyle. Whether you love a smooth city drive or you’re chasing the thrill of off-road adventures, this car has got you covered. It’s sleek, powerful, and—most importantly—safe. Because at BAIC, safety isn’t an option; it’s a standard.”

“The BJ40 PRO wad designed with your safety in mind. From its ultra-reinforced body structure to the latest driver assistance systems, this SUV is built to keep you and your loved ones safe, no matter where the road takes you” he added.

Emotional Block design language

The BJ40 PRO ushers in a new design philosophy called Emotional Block. Emotion means the design increment with more humane care. More positive and warm feeling surface, delicate transition and new era elements are reinforced on the basic form structures. Block refers to the internalized core attributes of strong off-road functionality as well as the accompanying strong character ethos.

Some exterior highlights include a horizontal grille with block-shaped LED headlights, more LED lighting on the grille and LED fog lights on the contrasting front bumper which also houses an underbody protective skid plate. Its side profile features chunky off-road tires, contrasting wheel arches with integrated LED lighting, functional roof rails and frame-less doors while the rear has a swinging tailgate with a spare wheel mounted on it and vertical LED taillights.

The BJ40 Pro comes in exterior dimensions 4790 mm length, 1940 mm width, 1895 mm height and 2760 mm wheelbase. Its approach, departure and ramp-over angles are 37, 35 and 24 degrees respectively. It has a minimum ground clearance of 230 mm and a wading depth of 750 mm.

Modern and functional interior

In the interior, although it continues the relatively tough block shape structure, the BJ40 PRO incorporates soft materials to provide users with a comfortable environment. Dual 12.8-inch screens together with a 10.25-inch instrument cluster and 1.92-inch central start screen, as well as ambient lighting, create a pleasant environment for the driver and passengers. Despite the multiple intelligent displays, several physical buttons are present as well to improve the convenience in various scenarios such as selecting driving modes, four-wheel drive mode control, air conditioning system control, etc.

Performance

The BJ40 PRO comes fitted with a turbocharged 2.0-liter petrol engine producing 241 hp (180 kW / 245 PS) and 395 Nm of torque. Those specs make it significantly more powerful compared to its predecessor. The Power is transmitted to all four wheels exclusively through an 8-speed automatic gearbox with the help of a part time 4WD system.

Comfort and reliability

The BJ40 PRO advanced features include a 360° panoramic view image system for enhanced safety, and a range of smart driving features and ADAS (Advanced driver-assistance system) technologies such as the parking sensors, ACC Full-speed adaptive cruise, Automatic Emergency Braking, Door opening Warning, Lane Change Assist, Lane Center Keeping, Lane Departure Warning, Forward Collision Warning, Rear Collision Warning, Intelligent Speed Assistance, Intelligent Evasion, and many others.

Moreover, the BJ40 PRO is equipped with state of the art Off Road features such as an Integrated Metal Roll Cage, All Terrain Control System, Electronic Limited Slip, Front and Rear Axles Electronic Differential Lock, 12 Speed Crawl Mode, and several others.

During the launching ceremony, guests got to experience the BJ40 PRO firsthand. The event featured live test drives, interactive showcases, and even a virtual reality experience that highlighted the vehicle’s capabilities. BAIC’s team of experts were available for deep dives into the SUV’s features, showing exactly what makes this vehicle a game-changer.

But the night wasn’t just about the car—it was about celebrating the future of driving in Qatar. With live entertainment, gourmet food, and networking opportunities, the event was a social and automotive highlight, bringing together some of the country’s most passionate car lovers.Social media lit up with excitement as attendees shared their experiences using #BJ40PROQatar, cementing the BJ40 PRO as one of the most talked-about launches of the year.

With BAIC making bigger waves in the Qatari market, the BJ40 PRO is set to redefine expectations in the off-road upscale segment. Get ready, Qatar—the roads are about to get a whole lot more exciting!

#BAIC